Thursday, 24 March 2011

Lurpak sequence

The aim of this advert was to sell Lurpak which is the brand of butter. The idea of someone making an omelette sounds very boring however, it was turned into an advert so suspenseful and 'wierdly' kept me on edge to see whether it would fail or cook perfectly. During the first 9 seconds of the advert the lighting is very dark so the audience are wondering what the advert is about which immediately keeps us hooked. The backing track of the advert was quiet slow yet suspenseful.

What I really enjoyed about this was that there were a lot of close ups on the littlest things that we do not really pay attention to when we are cooking so it seems much more creative. This showed me that even the simple things can look reallly inventive with sound effects and really goot ediitn techquies. It somehow looked interesting and suspenseful.

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